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In News, Inspiration

Improve Email Deliverability With SendGrid’s NewlyReleased Email Validation API

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As an email manager, you want to maximize sign-up capture at the top of the funnel. But as user friction points are removed—such as email confirmations, deferred opt-ins, and CAPTCHAs—invalid addresses are allowed into your database.


We’re excited to announce a solution to this common problem with SendGrid’s Email Validation API. Now in beta, this is an intelligent, industry-friendly tool that validates emails before sending them–decreasing bounces and increasing delivery rates to the intended mailbox.


Unintentionally sending email to fake email address is a very common pain point and has negative effects on email deliverability rates. Many times users don’t realize that they are entering invalid emails. After all, haven’t we all made accidental typos when signing up for an account or requesting a resource online?
Some of us have even used one-time or disposable email services to sign up for free trials, knowing that we would not engage long term.


Entering “bad” email addresses is a widespread occurrence, but it can wreak havoc for an email program long-term.


In fact, 8.4% of emails captured on your website are misspelled, fake, or invalid. Sending emails to incorrect email addresses causes them to bounce. These bounces have detrimental effects on your reputation with mailbox providers. A spike in email bounces may cause your email to be placed in the spam folder or it may not be delivered at all.


Through our own internal research, we have discovered that with a bounce rate of 5% or above, deliverability is on average 71%.

But a bounce rate of 2% or below increases the mean deliverability to 91%.

More than that, customers who sign up on your website expect to hear from you. When you think about it, are your customers going to have a positive brand experience after submitting an email error in a sign-up form? Probably not.

So when you ensure email address accuracy before you send, you are drastically improving customer experience, as well as potential lifetime ROI.


How the Email Validation API reduces email bounces
This real-time API uses machine learning, leveraging Twilio SendGrid’s massive scale, as well as record checks to detect email addresses that are mistyped, inactive, non-existent, disposable, or shared (team@, help@).


Email Validation also checks for:

  1. Proper syntax
  2. DNS record checks (MX/A)
  3. Disposable domains
  4. Shared role or distribution
  5. Suspected bounces
  6. Known hard bounces
In News, Tips & Tricks

Improve Email Deliverability With SendGrid’s NewlyReleased Email Validation API

/

As an email manager, you want to maximize sign-up capture at the top of the funnel. But as user friction points are removed—such as email confirmations, deferred opt-ins, and CAPTCHAs—invalid addresses are allowed into your database.


We’re excited to announce a solution to this common problem with SendGrid’s Email Validation API. Now in beta, this is an intelligent, industry-friendly tool that validates emails before sending them–decreasing bounces and increasing delivery rates to the intended mailbox.


Unintentionally sending email to fake email address is a very common pain point and has negative effects on email deliverability rates. Many times users don’t realize that they are entering invalid emails. After all, haven’t we all made accidental typos when signing up for an account or requesting a resource online?
Some of us have even used one-time or disposable email services to sign up for free trials, knowing that we would not engage long term.


Entering “bad” email addresses is a widespread occurrence, but it can wreak havoc for an email program long-term.


In fact, 8.4% of emails captured on your website are misspelled, fake, or invalid. Sending emails to incorrect email addresses causes them to bounce. These bounces have detrimental effects on your reputation with mailbox providers. A spike in email bounces may cause your email to be placed in the spam folder or it may not be delivered at all.


Through our own internal research, we have discovered that with a bounce rate of 5% or above, deliverability is on average 71%.

But a bounce rate of 2% or below increases the mean deliverability to 91%.

More than that, customers who sign up on your website expect to hear from you. When you think about it, are your customers going to have a positive brand experience after submitting an email error in a sign-up form? Probably not.

So when you ensure email address accuracy before you send, you are drastically improving customer experience, as well as potential lifetime ROI.


How the Email Validation API reduces email bounces
This real-time API uses machine learning, leveraging Twilio SendGrid’s massive scale, as well as record checks to detect email addresses that are mistyped, inactive, non-existent, disposable, or shared (team@, help@).


Email Validation also checks for:

  1. Proper syntax
  2. DNS record checks (MX/A)
  3. Disposable domains
  4. Shared role or distribution
  5. Suspected bounces
  6. Known hard bounces
In News, UI/UX Design

Improve Email Deliverability With SendGrid’s NewlyReleased Email Validation API

/

As an email manager, you want to maximize sign-up capture at the top of the funnel. But as user friction points are removed—such as email confirmations, deferred opt-ins, and CAPTCHAs—invalid addresses are allowed into your database.


We’re excited to announce a solution to this common problem with SendGrid’s Email Validation API. Now in beta, this is an intelligent, industry-friendly tool that validates emails before sending them–decreasing bounces and increasing delivery rates to the intended mailbox.


Unintentionally sending email to fake email address is a very common pain point and has negative effects on email deliverability rates. Many times users don’t realize that they are entering invalid emails. After all, haven’t we all made accidental typos when signing up for an account or requesting a resource online?
Some of us have even used one-time or disposable email services to sign up for free trials, knowing that we would not engage long term.


Entering “bad” email addresses is a widespread occurrence, but it can wreak havoc for an email program long-term.


In fact, 8.4% of emails captured on your website are misspelled, fake, or invalid. Sending emails to incorrect email addresses causes them to bounce. These bounces have detrimental effects on your reputation with mailbox providers. A spike in email bounces may cause your email to be placed in the spam folder or it may not be delivered at all.


Through our own internal research, we have discovered that with a bounce rate of 5% or above, deliverability is on average 71%.

But a bounce rate of 2% or below increases the mean deliverability to 91%.

More than that, customers who sign up on your website expect to hear from you. When you think about it, are your customers going to have a positive brand experience after submitting an email error in a sign-up form? Probably not.

So when you ensure email address accuracy before you send, you are drastically improving customer experience, as well as potential lifetime ROI.


How the Email Validation API reduces email bounces
This real-time API uses machine learning, leveraging Twilio SendGrid’s massive scale, as well as record checks to detect email addresses that are mistyped, inactive, non-existent, disposable, or shared (team@, help@).


Email Validation also checks for:

  1. Proper syntax
  2. DNS record checks (MX/A)
  3. Disposable domains
  4. Shared role or distribution
  5. Suspected bounces
  6. Known hard bounces
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